ITV Commercial commissioned a digital tool to be branded and designed for use by planners and buyers alike. ITV LIVES is a look at the people that make up our TV viewing nation and reflects how their lives are changing.

ITV LIVES was designed to bring the static research data to life, and it’s creative identity was developed to fit in with the ITV branding refresh which launched at around the same time.

ITV Lives

ITV Lives

ITV Lives

ITV Lives

ITV Lives