Design for a bold social application and live event created to launch music streaming service Deezer. At the heart of the campaign was the ‘Music Wall’ — a growing installation of personalised artwork that brought the brand promise, “Where music comes alive”, into the physical world.
A group of illustrators, working alongside a Gigapan-operated camera in East London, transformed audience submissions into unique hand-illustrated postcards. Through the social application, people shared their favourite songs and the stories behind them, with each response becoming part of the evolving installation.
